Wednesday, October 28, 2009

From Publishing Perpectives:

LibreDigital Promises Fidelity for Digital Pubs
By Edward Nawotka

AUSTIN: "As a human being who reads, we are moving into a world where people don't make a distinction between how they read," says Bob Carlton, vice president of marketing for LibreDigital, an Austin, Texas tech company that provides digitization solutions for publishers. "Information is all complex content with images-and it must be reusable across all formats and categories, from print to an e-reader to an iPhone. As we get into the "early majority" consumers, that is, past innovators and early adopters, people want their content to travel across different devices-and our job is to make sure the reader has an experience that goes across all categories and the products they've invested in. People want there to be on-page fidelity with what the publisher created and designed. We provide that."
(read on ...)

Bonus Material: Digital Book Browsing May Drive Sales
By Edward Nawotka

LibreDigital launched its BookBrowse technology, which provides a digital preview of a book to online shoppers and browsers, only 18 months ago. It has since served up more than half a billion pages to readers (150,000 to Twilight readers alone). Clients using the technology include Hachette Book Group, HarperCollins, Dorchester, Harlequin and Mills and Boon.
(read on ...)

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