Tuesday, July 20, 2010

BookSwim.com Aims for Sweet Spot of American Readers
Publishing Perpectives

BookSwim.com, the three year-old book rental company that is known to many as the "Netflix of books," has over the past six months compiled statistical data that offers a glimpse into the reading habits of a swath of two important subsets American readers: high-income suburban women and library users. We have the scoop.

Read the article ...
   
 Do Publishers Inadvertently Dictate the Demographics of Readers?
Since there are so many romance and mystery readers, has the business - like an athlete whose sports inevitably causes them to favor and thus overdevelop certain muscle groups - become disproportionally predisposed to publishing primarily for those readers?

Let us know what you think ...
   

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