Thursday, February 10, 2011

The Move That Doomed Borders Bookstores

Book2Book - Wednesday 09 Feb 2011
The real trouble for Borders, started exactly a decade ago, when the company's executives made a decision that today seems unfathomable.

In 2001, just as Internet commerce was beginning to thrive, Borders made the mistake of turning its online sales over to Amazon, a competitor, which gained vital customer information such as purchasing habits.

Full article at mediabistro.com

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