PublishersLunch
You would think the drama would have been taken away from Barnes and Noble's presentation of their new Nook devices Monday morning in New York, following the thorough (and completely accurate) leaking of that information last week, as we reported on Friday. What's most important is that BN answered the lingering question of "can they really compete with Amazon?" with a clear indication that they have come to play.
What's more, and unlike previous Nook presentations, the gloves are clearly off and every aspect of Monday's presentation focused on why BN believes they have better devices and "incredible values" that take Amazon head on in every respect: "Understand we designed this product to try to be pioneering...we're trying to lead, not follow here," said CEO William Lynch. He also stressed Amazon's admission that the Fire is "a vending machine for Amazon services" and "is trying to lock consumers in," while BN has partnered with "the world's most popular media services."
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