|A New York Barnes and Noble Location|
Without Barnes & Noble, the publishers’ marketing proposition crumbles. The idea that publishers can spot, mold and publicize new talent, then get someone to buy books at prices that actually makes economic sense, suddenly seems a reach. Marketing books via Twitter, and relying on reviews, advertising and perhaps an appearance on the “Today” show doesn’t sound like a winning plan.
What publishers count on from bookstores is the browsing effect. Surveys indicate that only a third of the people who step into a bookstore and walk out with a book actually arrived with the specific desire to buy one.While publishers’ fates are closely tied to Barnes & Noble, said John Sargent, the C.E.O. of Macmillan, it’s not all about them. “Anybody who is an author, a publisher, or makes their living from distributing intellectual property in book form is badly hurt,” he said, “if Barnes & Noble does not prosper.”
If, as a true book-lover, any of this scares you or makes you nervous, you should read the entire article. It will terrify you and make you wonder if Jeff Bevos, head of Amazon, is on the verge of killing off the industry dearest to our hearts...and yet, few of us can resist the lure of Amazon's cheap prices and quick delivery. Are we nuts?