Tuesday, March 06, 2012

‘Lorax’ Has Year’s Biggest Opening


‘Lorax’ Has Year’s Biggest OpeningUniversal Pictures and Illumination Entertainment

Oh, the places you’ll go, and the money you’ll make, when The Lorax strikes gold, with a big opening take. The Dr. Seuss–based 3-D movie debuted this weekend with a very green $70.7 million opening, the biggest at the box office so far this year. The audience was ready for a family movie, with 68 percent of the viewers made up of parents and their children, according to market-research firm CinemaScore. They also assigned it an average grade of A.

Read it at Los Angeles Times - March 4, 2012


And from USA Today'The Lorax' film helps Dr. Seuss books flourish on book list

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