Friday, May 04, 2012

Hyperink Launches Demand-Based Blog To Book Publishing


BY Expert Blogger Shawn Graham | 05-02-2012 | Fast Company

This blog is written by a member of our expert blogging community and expresses that expert's views alone.


If you're a blogger who'd like to add the line "book author" to your resume but are too busy, well, blogging to get that far, e-book publisher Hyperink has a new solution for you.
The e-publisher today launched its "blog to book” service, with the goal of make the publishing process a whole lot easier, accessible, and profitable for bloggers who wouldn’t typically have access to a book deal.
Most authors will tell you the publishing process is far from perfect. Months and months of writing are often followed by months and months of rejections. What and who gets published is often less about the quality of your content and more about the size of your marketing platform and how many books they think you’ll sell.
Hyperink’s demand-first philosophy flips the way books are selected on its head. Instead of starting with the writer, which is often the case with traditional publishers, they look at Google search trends, what people are talking about on social platforms, and what areas are selling well on Kindle. Once they analyze the data to identify areas where people want books, they then look for a writer (or blogger in this case) for that particular area.
Full story at Fast Company.

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