It's pulverised Potter, it's demolished Dan Brown, and as we discovered this week, it's hammered the Highway Code - 50 Shades Of Grey is selling so fast it is now the most popular book in the UK ever.
But now that it's conquered the book charts, where can EL James' juggernaut go next? As the sales figures clock up, we're going to need new ways of measuring the success of a novel that before long will wipe out the rain forests and hasten mankind's relocation to Mars.
To this end we've rounded up 50 other things 50 Shades Of Grey is (probably) going to outsell eventually - if it hasn't already, of course...