Thursday, August 16, 2012

BA launches bookshop-finder web function


15.08.12 | Lisa Campbell - The Booksller

The Booksellers Association has created a search button for host websites which will direct book buyers to "find their local bookshop".
The "button" [pictured] currently features on the websites of the Society of Authors, the Books Marketing Society, the Independent Publishers Guild and the Publishers Association, with plans to push it out further to publishers and other companies promoting books online.
It performs a similar function to Amazon's button which directs web browsers to visit its site, and could help oragnisations like the British Library direct customers to buy specific books from their local independent bookshop.
When the button is clicked, readers will be sent to a BA bookshop search page, where they can search the over 3,500 outlets in BA membership.
The BA said that as part of its Keep Books on the High Street campaign, it was “encouraging friends and partners in the book trade to take a step in favour of contemporary high street bookshops.".
“The BA is keen to deliver consumers the choice of shopping with their local bookseller, whether on the high street or on their website,” the organisation said, adding that it was “urging publishers to introduce the idea of bookshops to website visitors".


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