Dressing
bookshop windows is a dying art, but if done with a sense of theatre, it can
be a stepping stone to a digital campaign, one that the public unknowingly
runs for you.
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Discussion:
It
goes without saying that many book trailers and promotions are creative, but
none have become truly viral. Where is the book world's viral video hit?
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More News from PP:
Yann
Martel and Alice Munro are working with Canopy, an environmental charity, to
highlight forest-saving Second Harvest paper made from straw rather than
trees.
In the UK a new ebook platform
Boosh will allow readers to share an ebook with a fellow Facebook user to
read for free after its read and deleted from their own account.
|
From the Archives:
A tightly focused strategy on
maintaining margins has enabled WHSmith to persist after than two centuries
at the heart of UK bookselling.
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Former leading New Zealand publisher and bookseller, and widely experienced judge of both the Commonwealth Writers Prize and the Montana New Zealand Book Awards, talks about what he is currently reading, what impresses him and what doesn't, along with chat about the international English language book scene, and links to sites of interest to booklovers.
Saturday, March 09, 2013
How Bookshop Windows Can Support Digital Promotion Campaign
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