HarperCollins has teamed up with Honey Maid to launch one of the inaugural projects of Made Co., an initiative aimed at helping kids realize their creative potential. The publisher's collaboration with Made Co, involves an online writing contest for children ages six to 12. The winner of the contest will travel to New York City for a one-day writer's workshop with author Dan Gutman and turn his or her idea into an actual book. more
Licensing News
Mass market and value channel specialist Bendon is going high-end through a new licensing deal with model, designer, and entrepreneur Kathy Ireland and her company, kathy ireland Worldwide. A series of baby and toddler books under the My First Step umbrella will include lift-the-flap, cloth, board, and matching-game titles sold through mid-tier department stores, specialty stores, and the book trade. The Kathy Ireland brand generates an estimated $1 billion-plus at retail. "Her consumer product sales have become so strong that we can’t deny her as a significant lifestyle brand," says Bendon CEO Ben Ferguson.
Read on for accounts of Silver Dolphin's crafty new licenses, Viz's Hello Kitty graphic novels, and more licensing news. more
Digital News
Random
House, MeeGenius Partner for Digital Titles MeeGenius, the digital platform for children's books, has announced a distribution partnership with Random House Children's Books, bringing select titles from popular authors and brands like Richard Scarry, P.D. Eastman, the Berenstain Bears, and Barbie to MeeGenius's two million readers. more
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