Tuesday, May 14, 2013

Nook Simple Touch Discount Works in U.K.

Shelf Awareness

Barnes & Noble's major price cut on Nooks has apparently worked well in the U.K.: B&N's retail partners report that the Nook Simple Touch is sold out in most locations and B&N's own site lists the device as "sold out," according to Good e-Reader.com.

Last week, B&N cut the price of the Simple Touch to £29 (about US$44.50) from £79 ($121). Good e-Reader added: "Not only has the discounted Simple Touch seen success with the price drop, but the brand name is at record levels of visibly. This is primarily attributed to the sponsorship of the London Evening Standard's Get London Reading campaign, and B&N also donated 1,000 e-readers to the national literacy charity Beanstalk."

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