Wednesday, September 11, 2013

Bookstore Marketing Promotions Spread Across Europe


The USA's IndieBound initiative to promote book purchases from local independent bookstores has prompted similar campaigns in the UK, Germany, and Holland.
Discussion:
Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform
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From the Archives:
The UK Booksellers Association reports that two thirds of shoppers use bookshops as showrooms, while in India, some young people cling to tradition.

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