E-reading devices are touted for their convenience when on the road, but a recent survey by London's Heathrow Airport found that airline travelers still prefer to have a print book in their hands, Good E-Reader reported. Of the 2,000 people surveyed, 71% "would rather pack their suitcases full of books than opt for a lightweight e-reader" and 67% said they "prefer to stick with print because they enjoy the feel of a real book in their hands," Good E-Reader wrote, adding that 67% said they turn to friends and family for their reading recommendations, followed by librarians and booksellers.
"There's no doubt that the popularity of e-books has boomed in recent years, but when it comes to relaxing on holiday it seems you just can't beat a good book," said Heathrow retail director Muriel Zingraff-Shariff. "People want a break from technology whilst they're abroad, so it's understandable that people would rather swap their Blackberry for Malorie Blackman."
Shelf Awareness
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