Saturday, September 21, 2013

Susan L. Jurevics New Pottermore CEO

Shelf Awareness

Effective October 1, Susan L. Jurevics is becoming the CEO of J.K. Rowling's Pottermore.com site and will work alongside Julian Thomas, acting CEO, who now becomes COO, the Bookseller reported. Charlie Redmayne had been CEO, but left in July to become CEO of HarperCollins U.K.

Jurevics has been senior v-p of global retail CRM and brand marketing at Sony and was in charge of Sony's partnership with Pottermore. She is relocating to London from New York.

Neil Blair, Pottermore's chairman and Rowling's agent, said: "We have enjoyed working with [Jurevics] at Sony and are looking forward to her leading the team into exciting new challenges. She has powerful global experience in brand and retail, as well as all the managerial attributes and creativity to steer Pottermore through an increasingly complex digital landscape."

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