Friday, August 22, 2014

Amazon & the 'Wider Public Conversation About Its Role'

Shelf Awareness

"It's almost enough to make you feel sorry for Amazon, which for all its wealth and power has never bothered to develop the skills to participate in a wider public conversation about its role. The retailer is now up against a whole lot of people whose expertise is exactly that: communicating with the world. The real war between Amazon and Hachette, the economic one, remains up in the air, but the war of words is all over but the shouting."

--Laura Miller in a Salon piece headlined "Amazon's awful war of words: How an iron-fisted PR strategy went off the rails"

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