Friday, September 12, 2014

NYT to Add 12 New Monthly Bestseller Lists and Feature Selected Niche Lists In Print

Publishers Lunch


The New York Times will start offering a new set of focused, monthly bestseller lists as of the September 21 issue of the NYT Book Review, and will continue to roll out new lists into 2015, adding 12 new lists in all. More importantly, they will at least a couple of the new "niche lists" a week in the print edition. The press release says four, but the 9/21 package includes two of the new lists. The fine print explains, "This page features a rotating combination of weekly best sellers — Paperback Trade Fiction, Mass-Market Fiction, Paperback Nonfiction, Advice, How-To and Miscellaneous, Manga, Hardcover Graphic Books, Paperback Graphic Books — and monthly best sellers by subject category." A spokesperson tells us Paperback Trade Fiction will always occupying one of the four slots on the printed "Miscellaneous Best Sellers" page.

The other slots will rotate on a weekly basis, with seven entirely new monthly lists planned for now, covering Humor; Travel; Relationships; Animals; Family; Celebrities; and Religion, Spirituality and Faith -- "with more rolling out in 2015." Existing monthly lists that have been available up until now as online-only lists include: Politics, Business, Science, Sports, and Food and Fitness.

NYTBR editor Pamela Paul says in the announcement, "We are excited to offer our discerning readers more serendipity to the Best Sellers lists they will find in print, more niche lists online and additional essays, features, reviews in the Sunday Book Review."

The September 21 issue-date package will feature lists for Humor (topped by Mindy Kaling's Is Everyone Hanging Out Without Me?), which has 10 positions, and Politics (apparently Laura Hillebrand's Unbroken qualifies, and tops that list), with 10 positions. The full advance lists sent to publishers earlier this week has an additional 5 "extended" slots for Humor only.
PDF of the new 9/21 print lists

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