The author of the Wimpy Kid series will visit five cities across the country and sign books for around 1,000 children at a time. Each event will last two to three hours but children in the queue will be entertained by various “activity booths”, which offer treats based on story ines in the books such as "photo-bomb the Heffleys" and "guess the weight of the hog".
The tour will come soon after the release of Kinney’s ninth book in the series, Diary of a Wimpy Kid: The Long Haul, which will hit the shelves on the 5th November.
Francesca Dow, m.d. of Penguin Children’s, said: “Millions of kids in the UK are readers because of Diary of a Wimpy Kid. And Jeff’s new book, Diary of a Wimpy Kid: The Long Haul, is the funniest yet. Alongside Jeff’s funniest tour ever, this is set to be another great milestone for this incredibly popular and original superbrand.”
Jeff Kinney is the second biggest selling writer of children’s fiction in the UK this year (behind David Walliams), and sales of his books totalled £2.9m from the beginning of the year until the end of August, according to Nielsen BookScan.
The eighth book in the series, Hard Luck, had a UK first printing of 800,000 copies, making it Penguin's biggest-ever first printing of a children's book.
Dates of the tour are yet to be confirmed.
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