As we start a new year, it's nice to envision the most perfect version of the future. Things like world peace, the end of poverty, a miracle cure for global warming, and free ice cream and tacos for everyone.
Sure, that's a fantasy. But in that line, I'd like to share my list of wishes for books and publishing in 2015. The things that would make the publishing world brighter, bookish lives better, and bring smiles to readers' faces. Here's what I wish for 2015:
Publishers realize readers are their customers. This knowledge has been creeping into the world of publishing, but there is still a long way to go. Traditionally, publishers sold books to bookstores and bookstores worried about selling books to customers. That needn't go away, but it's not enough. Books are bought and sold all kinds of ways these days, and the better publishers get at reaching the ready reader sitting alone with an electronic device, the healthier their businesses will be.
More
Sure, that's a fantasy. But in that line, I'd like to share my list of wishes for books and publishing in 2015. The things that would make the publishing world brighter, bookish lives better, and bring smiles to readers' faces. Here's what I wish for 2015:
Publishers realize readers are their customers. This knowledge has been creeping into the world of publishing, but there is still a long way to go. Traditionally, publishers sold books to bookstores and bookstores worried about selling books to customers. That needn't go away, but it's not enough. Books are bought and sold all kinds of ways these days, and the better publishers get at reaching the ready reader sitting alone with an electronic device, the healthier their businesses will be.
More
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