Wednesday, January 07, 2015

Mark Zuckerberg's Bookselling Power

Shelf Awareness

"We had no prior notice and learned about it at the same time as everybody else did. Orders are pouring in."

--David Steinberger, president and CEO of Perseus Books Group in the New York Times, commenting on Facebook CEO Mark Zuckerberg's pick of The End of Power by Moisés Naím (Basic Books) as the first title to discuss in his Year of Books book club. 

Since Zuckerberg's post about A Year of Books on January 2, Basic has sold more than 4,500 digital copies of the book, and booksellers have ordered 10,000 more copies.

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