Wednesday, March 04, 2015

Designing Books for Tomorrow’s Readers: How Millennials Consume Content



Designing Books for Tomorrow’s Readers:
How Millennials Consume Content
Featuring exclusive research on Millennial readers and expert speakers from across the media!
When: 9 a.m. to 1 p.m. on March 26, 2015
Where: Scholastic Auditorium, 557 Broadway, New York, NY
3 Reasons to Target Millennial Readers:
  1. Millennial consumers control $200 billion in annual spending in the USA alone.
  2. Americans under 30 years old read more books than those over 30.
  3. Traditional advertising and marketing is less effective with Millennials, but they do want to connect with brands online.
3 Reasons to Attend this Event:
  1. Hear new, exclusive research from Publishing Technology about how Millennials consume content.
  2. Find out how successful media experts connect effectively with Millennials online and in person.
  3. Learn about new design trends and digital projects aimed at Millennial readers.
Program Details:
9:00-9:30
Opening Keynote
Larissa Faw (Journalist for Forbes and Mediapost, specializing in Millennials and workplace trends)
9:30-10:00
Publishing Technology Research: How Millennials Consume Content
Randy Petway (EVP, Strategy and Business Development, Publishing Technology)
10:00-10:45
Research to Reality: Discussion on How Millennials Consume Content
Randy Petway (EVP, Strategy and Business Development, Publishing Technology); Scholastic; Total Boox
11:15-12:00
Storytelling and Storyselling: Design and Marketing Books for Millennials
Benjamin Alfonsi (Creative Director, Metabook); Derrick Schultz (Director of Developer Experience, The Atavist); Edward Nawotka — moderator (Publishing Perspectives)
12:00-12:45
Curating Content and Events for Millennials
Raymond Braun (Social Marketing Manager, YouTube); Taylor Trudon (Editor, Huffington Post Teen); Jessica Stockton Bagulo (Owner, Greenlight Bookstore); Julie Hochheiser Ilkovich — moderator (Founder, Masthead Media)
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