Saturday, March 14, 2015

Rights on the Money: Publishers Need to Fully Monetize (and Protect) Their IP

Rights & Licensing:


Publishing Technology's Randy Petway on the hazards of not knowing what rights you have, not protecting your intellectual property, and the financial benefits of mining the backlist.
Two Weeks Left to Register!


Why are Millennials such an important demographic for publishers and how can you develop projects and campaigns to reach these young readers? Join us on March 26 to find out!

Millennial Readers:


Why Millennials? Because there are 92 million of them and they control $200 billion worth of spending. So how do you make them your customers?
Book Sales:


The AAP reports book sales for 2014 rose 4.9% to $15.72 billion compared to 2013, driven by children’s and YA books, up 20.8% to $1.9 billion for the year.

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