Tuesday, April 07, 2015

New Trends in Book Marketing: Mobile, Millennials and More

UK Trends:


For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds.
Translation:


Alex Zucker, translator and co-chair of the Translation Committee at PEN, wonders whether more focus on fewer translations would help the books sell better.
Self-Publishing:


Our April 2015 selection from BlueInk Review, a service which reviews self-published books. This selection includes a picture book, reference and fiction.

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