Shelf Awareness
"I think we're doing four times more than predicted. It's been a strong summer. We've had the benefit of a lot of media attention because of the notoriety of my books. It's hard to disentangle that from the organic, word of mouth of business. It's been really surprising for all of us. It’s been a delightful surprise so far."
--Jeff Kinney, in a Forbes interview talking about his bookstore, An Unlikely Story, Plainville, Mass., which opened this spring
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