Tuesday, October 27, 2015
An Unlikely Story: 'A Delightful Surprise' - Jeff Kinney
"I think we're doing four times more than predicted. It's been a strong summer. We've had the benefit of a lot of media attention because of the notoriety of my books. It's hard to disentangle that from the organic, word of mouth of business. It's been really surprising for all of us. It’s been a delightful surprise so far."